Since I will be adding a logo / brand to my interactive identity piece of work, I thought it necessary to look up a little on the subject before designing one myself.
The term "brand" actually comes from a Norse word "brandr" which means "to burn". This method was used by farmers who would brand and animal by burning a mark onto the skin. Therefore making identification easier.
"Today, branding is the process by which a company, a product name or an image becomes synonymous with a set of values and aspirations such as youthfulness, independence, quality or performance." quote from one of my lectures.
As brands progress they seem to get simplified:
I think this is ultimately a good thing. However, I think this progression is not always necessary, yes it must reflect on modern times and the modern world. But I think these have only been simplified because of the duration of time these logos have been around. As people make the association of the logo with the company, it’s then possible to edit the original to something more clean. For example shell, at first was represented by a shell. But overtime this shell has been simplified to something easy to remember. I think this is the key.
Thursday, 1 May 2008
Logo / Brand research
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1 comments:
Nice piece on Logos and brands. We do the same with the Virgin Logo, the white Virgin script has changed quite a lot over the years in the same way as the Shell and Fiat Logos, this not only keeps it fresh as design and fashon change but it also reflects peoples understanding of the Brand. Within Virgin radio UK we used a series of pop art stars with the logo, after using these for a few years we could use the stars instead of the logo in some applications as they became part of the Radio brand.
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