Website research / the FWA / part 2

Heres another website that caught my attention. http://bravia.sony.eu/bravia.html
. If you've seen the sony bravia adverts for thier tvs you'll know what im talking about. These are the people who have created some amazing adverts such as bouncing thousands of bouncy balls down the streets and making clay coloured bunnies come to life.

soz will finish this off soon.

Logo / Brand research

Since I will be adding a logo / brand to my interactive identity piece of work, I thought it necessary to look up a little on the subject before designing one myself.

The term "brand" actually comes from a Norse word "brandr" which means "to burn". This method was used by farmers who would brand and animal by burning a mark onto the skin. Therefore making identification easier.

"Today, branding is the process by which a company, a product name or an image becomes synonymous with a set of values and aspirations such as youthfulness, independence, quality or performance." quote from one of my lectures.

As brands progress they seem to get simplified:





I think this is ultimately a good thing. However, I think this progression is not always necessary, yes it must reflect on modern times and the modern world. But I think these have only been simplified because of the duration of time these logos have been around. As people make the association of the logo with the company, it’s then possible to edit the original to something more clean. For example shell, at first was represented by a shell. But overtime this shell has been simplified to something easy to remember. I think this is the key.

Website research / the FWA / part 1

The FWA (www.thefwa.com (duh)) is a great website. It gives weekly and monthly awards to inovative websites that push the boundries of internet content and interactivity. So where better to look for website research then here. I will give an overview of soem websites that I personaly like (and one that I don't like) to give me an understanding of what works well online.


"Pieces" Matt Titone online portfolio

This website is an online portfolio of the work produced by Matt Titone, a graphic designer and art director.



First impressions:

First impressions give a view of a simplistic website. Neat and compact with not to much cluter on screen. It is all very organised and well spaced out, perfect to me, as a user, to like.

Ease of use:

A menu system allows for the user to navigate differnt areas of the portfolio. All labeled and easy to gain access to. At anytime you wish to go to a different area, just mouse over the menu icon and submenus come out. Very hand, instead of having to keep going back and forward all the time.
Music sounds can become frustrating after a while with thier inevitable quirky beeping sounds when you click for the next page will start to get on your nerves. Luckly the creator has thought of this and allows the option to turn this off.

Realevnt:

A clean simplistic online portfolio means that the content itself must be good. This persons work is very good. As a graphics designer the art work that he produces is very professional and works well with a white background. This makes it stand out more.

Content organisation/Layout:


As I've said before, the layout is mostly simple with a well structured menu. Extra features that have been included to the design of the website have been that of a keyboard. You can scroll through the content of his portfolio quickly with keyboard shortcuts. I think this works well as the user has less to think about when it comes to where you have to click.

Design in regards to the brand/identity of company:

Portfolio works well as there is not much litter about the screen. However there is little to suggest an identity connection between the website and the portfolio creator. Only a picture at the begining of the person.