C.R.A.P

Today we reviewed our lecture on the acronym CRAP. The lecture was designed to help show how you can layout screen space for things such as text based design or graphic design and illustration

The acronym stands for:

Contrast

Alignment

Repetition

Proximity

Contrast ->

Contrast can be created in many ways:
LARGE TYPE with small type,
A graceful old style font with a BOLD sans serif,
A thin line with a thick line,
A cool colour with a warm colour,
Smooth texture with rough texture,
Horizontal with Vertical,
Wide spacing with narrow spacing,
Small graphics with large graphics.

Repetition ->

Repetition states that you repeat some aspect of the
design throughout the entire piece.
The purpose of this is to unify and add visual interest.
If a piece looks interesting its more likely to be read.
Think of repetition as being consistent and PUSH the
existing consistencies a little further.
Avoid repeating elements so much that they become
overwhelming or annoying

Alignment ->

The principle of alignment states that nothing should be placed upon the page ARBITRARILY.
Every item should have a visual connection with something else on the page.

Proximity ->

The principle of proximity states that you group related items together.
Proximity or closeness implies a relationship.